Our work spans India market entry, media strategy, sports IP, production advisory, and brand consulting. We map the right combination to each mandate — and engage at partner level throughout.
India is the world's most consequential growth market and the most misunderstood. Distribution doesn't work the way decks suggest. Pricing logic is regional, not national. Channel partners need to be earned, not bought.
We help global businesses build their India operating model from the ground up — and rebuild it when the first version stalls. The work starts with commercial structuring and ends with the people, partners, and processes that compound over years.
The most valuable IP in media isn't the content itself — it's the rights architecture around it. Sponsorship structures, broadcast deals, and platform partnerships compound differently than ad revenue, and they reward operators who understand the levers.
We work with rights holders to structure commercial deals that hold up beyond the first cycle, and with brands and platforms to evaluate IP investments with the rigour they deserve.
Most brand strategy decks confuse activity with positioning. We don't. The work is to identify the one thing your category will remember you for, and architect the commercial system that gets you there.
Our brand work is informed by 30 years of watching what actually moves consumer behaviour in India versus what just earns awards. We're allergic to both extremes.
Production economics in India have shifted faster than most procurement teams have updated their assumptions. Cost benchmarks from three years ago are now off by 30–40% in either direction. Governance frameworks built for TVC budgets don't transfer cleanly to long-form content.
We bring transparent benchmarks, real production knowledge, and the structural changes that make budgets predictable without compromising the work.
Agency reviews are usually run by the people most invested in the status quo. We're not. We sit on your side of the table and bring 30 years of knowing which agencies deliver, which charge for theatre, and which structures actually align incentives.
No referral fees. No agency partnerships. The only thing we sell is independent judgement.
Most engagements draw from two or three of these practices, not all five. The first conversation is about figuring out which.
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