MCode Ventures — India market entry, by operators not consultants

The thesis

India is the world's most consequential growth market — and the hardest to read from the outside.

Most global brands enter through a deck. We enter through relationships, distribution, and operating logic built over three decades.

We don't write playbooks for a living. We've run the businesses that the playbooks are written about.

By the numbers

Built on operator scale,
not advisory hours.

The depth comes from having sat in the chair on the other side — building, running, and rebuilding the businesses we now advise.

30+

Years operating across
media & entertainment

$100M+

In revenues managed
across mandates

Founders.
Senior-led, always.

Market we know
better than anyone

What we do

Five capabilities.
One thesis: operator depth.

We don't pitch every service to every client. We map the right combination to your mandate, and engage at partner level throughout. No juniors. No decks-as-deliverables.

Boutique by designMumbai · 2026

Distribution partnerships, ecosystem access, localisation strategy, and commercial structuring for global businesses scaling into India.

Market mapping & opportunity sizing
Distribution architecture
Commercial structuring
Channel partner identification

Sponsorship architecture, IP creation, content partnerships, and rights monetisation for sports leagues, OTT platforms, and rights holders.

Sponsorship architecture
Broadcast rights strategy
IP commercialisation
OTT platform strategy

Positioning, go-to-market, and growth systems for consumer brands and investor-stage businesses ready to scale with clarity.

Brand positioning
Go-to-market strategy
Marketing organisation design
Investor narrative

Governance frameworks, cost benchmarking, and production strategy across films, web series, TVCs, and branded content.

Production benchmarking
Governance design
Vendor evaluation
Slate-level strategy

Independent advisory on agency pitches, roster restructuring, and creative partner selection — without conflicts of interest.

Roster restructuring
Independent pitch management
Contract structuring
Performance frameworks

Selected outcomes

The work, in outline.

Client names withheld; outcomes are not. Each engagement is sized to the situation — from single-question diagnostics through multi-quarter operating advisory.

Case 01

India Market Entry

Operational efficiency improved by 35%

Challenge

Global media platform's first India launch underperformed against targets and stalled by month nine.

Solution

Rebuilt distribution stack, repriced for India, restructured channel partnerships from first principles.

Result

Repositioned operating model with three anchor partnerships in place at handover.

35%

Efficiency
uplift

6 Mo

Engagement
duration

22%

Cost
reduction

Case 02

Sports IP & Sponsorship

Sponsorship value materially repriced

Challenge

League's sponsorship model had stopped compounding revenue and was leaking value across category lines.

Solution

Rebuilt the sponsorship taxonomy and restructured tier-level inventory ahead of a new rights cycle.

Result

Cleaner category boundaries, materially higher per-deal value, multi-year roadmap.

3×

Per-tier
uplift

5 Yr

Roadmap
horizon

New tier
structures

See all selected work →

Who we work with

If you're launching, scaling, restructuring,
or evaluating — we bring clarity.

Global brands entering India

Distribution, localisation, and commercial structuring for first-time and second-wave market entrants.

OTT platforms & digital publishers

Content strategy, monetisation frameworks, and ecosystem partnerships for digital-first growth.

Sports leagues & rights holders

Sponsorship structures, broadcast deal evaluation, and long-term IP commercialisation strategy.

Film producers & studios

Production cost governance, distribution architecture, and platform partnership negotiation.

Consumer brands scaling marketing ROI

Brand positioning, media mix evaluation, and agency restructuring grounded in operator experience.

Investors evaluating media assets

Due diligence support and value-creation roadmaps for media, content, and entertainment investments.

Latest insights

A point of view worth borrowing.

Notes, observations, and short-form perspectives from the founders on what's actually shifting in Indian media, brands, and IP.

India Entry · 6 Min Read

Why most global brands stall in their second year in India

The first-year playbook is well documented. The compounding problem isn't entry — it's what happens between months 14 and 28.

Read article →

Sports IP · 5 Min Read

Sponsorship architecture in the streaming-first era

The tier structures built for broadcast don't transfer cleanly to streaming. Here's what changes and why most rights holders are slow to redesign.

Read article →

Production · 7 Min Read

The new economics of long-form Indian content

Cost benchmarks built three years ago are now off by 30–40%. A practical look at how to rebuild governance without slowing the slate.

Read article →

Founder-led, by design

Boutique by choice.
Senior on every mandate.

M Co-founder · Partner

Mohit Mehra

Media · Strategy · Growth

25+ years across broadcast, film, OTT, and brand strategy. INSEAD alumnus. Has managed US$100M+ in revenues across media and entertainment ventures and built distribution infrastructure for category-defining platforms.

S Co-founder · Partner

Shveta Mehra

Sports IP · Sponsorship · Revenue

Sports marketing and revenue strategy specialist with deep experience in IP management, sponsorship architecture, and commercial execution across leagues, federations, and rights holders.

India market entry,
by operators not consultants.

Built on operator scale,
not advisory hours.

Five capabilities.
One thesis: operator depth.