About MCode

We've spent 30 years
inside the businesses
others advise on.

MCode Ventures is a Mumbai-based boutique advisory firm. We help global brands enter India, media companies scale, and rights holders monetise — with senior-led engagement on every mandate, not a pyramid of associates and decks.

Our approach blends structured thinking, operating experience, and cross-border perspective. We're built around the conviction that the best advisors have actually run the businesses they advise.

Why we exist

India is too important to enter through a deck.

The market shifts faster than most strategy documents can keep up with. Distribution channels are personal. Sponsorship deals close on relationships. Content economics swing on operator instinct, not models.

The big consultancies bring frameworks. We bring thirty years of phone calls — and the judgement to know which one to make.

That's why we stay boutique by choice.

How we work

Six principles
that govern every mandate.

01 / Engagement

Senior-led, always.

The founders are on every call, every working session, every deliverable. No B-team. No "we'll put a senior on the steering committee." If you hire us, you get us.

02 / Independence

No conflicts. No commissions.

We don't take referral fees from agencies, platforms, or production houses. Our advice is paid for by you, owned by you, and conflict-free by structure.

03 / Substance

Operator depth over framework width.

We don't sell methodology. We sell the judgement that comes from having sat in the operator's seat across broadcast, OTT, sports rights, and brand-side roles.

04 / Selectivity

Few mandates. Deeper engagement.

We work with a small number of clients at any time. That's deliberate. It's how we stay close to the work and accountable to the outcome.

05 / Discretion

Most of our work is unbranded.

Boards, founders, and rights holders engage us for clarity on decisions they're not ready to make public. That confidentiality is a feature, not a footnote.

06 / Execution

Strategy that ships.

We don't end at the recommendation. We stay through structuring, partner conversations, and the first 90 days of execution — because that's where most strategies quietly die.

Leadership

Two founders.
Three decades of operating depth.

Co-founder · Partner M

Mohit Mehra

Media · Strategy · Growth

Mohit is a media strategist and business growth advisor with 25+ years across broadcast, film, OTT platforms, and brand strategy. He has held senior operating roles at category-defining media businesses, managed US$100M+ in revenues, and built distribution, partnership, and commercial infrastructure that continues to shape the Indian media landscape.

His practice today centres on India market entry, OTT and digital ecosystem strategy, and helping global businesses translate ambition into commercially viable structures on the ground.

INSEADMBA

25+ yrsMedia & Entertainment

Co-founder · Partner S

Shveta Mehra

Sports IP · Sponsorship · Revenue

Shveta is a sports marketing and revenue strategy specialist with deep experience in IP management, sponsorship structuring, and commercial execution across leagues, federations, and rights holders. Her work spans sponsorship architecture, broadcast deal negotiation, and long-term IP commercialisation across India and global markets.

Her practice today focuses on sports IP owners, rights monetisation strategy, and helping brands evaluate and structure sponsorship investments that deliver measurable commercial return.

Sports IPCommercial strategy

GlobalRights holder advisory

We've spent 30 yearsinside the businessesothers advise on.

Six principlesthat govern every mandate.